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PowerPoint Notes & Documents for Current Chapters

These notes are not comprehensive: You must do the assigned readings as well, which include full explanations/examples supporting the concepts contained here. Use these only as a general guide.
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PPT notes have been uploaded to a different server:

> New PPT Location


Ancillary Documents:
(Will appear as needed)


Brand Analysis (Due @ start of class Wed 5/4)
Brand Analysis Article - New York Jets
Exam 2 Review Sheet (HTML)

Break-Even and Demand Curve: (PNG) | (PDF)

Enron Film Material

Bethany McLean Speech at ND:

Case Study Video: