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 Marketing to Adults Over 50

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Bright ideas for today's Corporation


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Special Sales Markets >> Cataloger
If you work with premiums, promotions, quantity sales, in-packs, or other special programs, check here for fresh ideas and success stories to emulate, and special discounts for quantity purchases. Stay ahead of the industry with our free quarterly postcard update, Mature Market Ideas, to see what other companies, associations, and non-profits are doing to reach the Over-50, Senior and Older Adult demographics.


Savvy Over 50 ® Pocket Guides are excellent for commercial promotions, niche markets and special distribution channels, such as supermarkets, chain stores, and drugstore counter displays. And they easily fit into #10 envelopes.
Imprinted coffee mug image Is your corporate message lost in a sea of coffee mugs?
...it probably is if you consider how many other companies give them out. Is a coffee mug really the best way to represent your corporate image and convey a message of quality and reliability? Click this red link to explore the answer.
Another Christmas card campaign?
Will your best customers and vendors really appreciate yet another Christmas card? Aren't they inundated with cards this time of year? Will your important message be lost in a sea of other cards? Yes. Unless you're hand-delivering each of your cards personally, you should look at replacing an over-done card campaign with our high-value, educational pocket guides.

Pocket Guides have a much higher perceived value than standard Christmas cards. This added product life gives your message added exposure, and your customers will reward you for meeting their deeper needs. How thoughtful of you. Well done. Click the green link above to get started.

General application ideas: Your options are endless...
Here are several ways to put our Pocket Guides to work for your program or firm.




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