Principles of Marketing, Spring 2011 Previous Poster
January

26 - Chp 1
31 - Chp 2		 February

02 - Chp 2
07 - Chp 3
09 - Chp 3
14 - Chp 4
16 - Chp 4
21 - Enron film Pt1
23 - Enron film Pt2
28 - Enron; Chp 5		 March

02 - Chps 5, 6, Enron
07 - Chps 6,7, Enron; WA #5
09 - Mid-term Exam (Chps 1-7)
14 - No Class/Spring Break
16 - No Class/Spring Break
21 - Chp 8
23 - Chp 8 (cont)
28 - Chp 9: Pricing
30 - Chp 10: Marketing Channels		 April / May

04 - Chp 10: Marketing Channels
       Chp 11: Retailing & Wholesaling
06 - Class Canceled Chp 12: Advertising & PR
11 - Chps 11/12
13 - Chps 12/13
18 - Chps 14/15
20 - Chps 14,15,16 (25 mins/chapter)
25 - No Class/Easter Break
27 - Discuss Exam / Brand Analysis
May 2 - NO CLASS: Study Day
May 4: Exam 2 (Chps 8-16)(Review Sheet)
Professor: Mark Bottita (contact page)
  Grade Criteria: (1000 Points) (Grades post to Concourse)
  Attendance/Participation: 25%
  Writing Assignments: 25%
  Exams (2): 25%
  Group Project: 25%

  Textbook: Armstrong/Kotler:
  Marketing: An Introduction, 10th Edition

  News:

 - Exam 2 Review Sheet
 - See the major schedule update under 4/27 in the calendar.
 - NOTE: Click links on dates in calendar above for assignments due that day.
 - Refresh browser (Ctrl+F5).
 - ND business school ranked #1 in US.		  Syllabus

  PPT Notes / Documents